The Objective To provide guests of Finca La Morera with a comprehensive, visually-led guide to the “Experiences” available during their stay. The brief required a transition from a standard portrait document to a wide-format (A4 Landscape) PDF that could serve as a digital concierge, showcasing everything from on-site wellness to local Andalusian culture.
The Design Approach
I utilized a wide-screen cinematic layout to better capture the expansive beauty of the Ronda countryside. This horizontal orientation allowed for a “dual-pane” editorial feel, balancing large-scale lifestyle photography with structured, easy-to-read service information.
Key Features Included:
- Cinematic Landscape Layout: Optimized for tablet viewing (iPad/Surface), providing a more immersive and professional presentation than standard vertical documents.
- Thematic Sectioning: Organized into distinct pillars of the guest journey: Gastronomy (Private Chefs), Active Leisure (Tennis & Horseback Riding), Cultural Discovery (Olive Oil & Wine), and Sanctuary (Spa & Yoga).
- Bespoke Cartography: Included a custom-designed wine map of the Ronda region, helping guests visualize their proximity to local bodegas.
- Service Directory Integration: Seamlessly integrated contact details for local partners (Chefs, Wellness Trainers, Horseback Riding guides) to facilitate direct booking and guest autonomy.
- Editorial Framing: Used arched image frames and generous white space to maintain the estate’s “silent luxury” brand aesthetic.
The Result
A 10-page premium digital asset that elevates the pre-arrival guest experience. It functions not just as a price list, but as a lifestyle lookbook that increases guest engagement with on-site services and local excursions.
- Landscape brochure design
- Guest experience guide
- Luxury hospitality marketing
- Digital concierge PDF
- Finca La Morera Ronda
- Travel & Tourism graphic design
