The Objective
Following the success of the wedding collateral, Finca La Morera commissioned a specialized digital menu for their wellness sub-brand, Respire. The goal was to create an interactive PDF that allows guests to explore movement and ritual offerings—ranging from Yoga and Pilates to Signature Grounding Rituals—while maintaining the estate’s ultra-luxury aesthetic.
The Design Approach
For the “Respire” project, the design language shifted toward tranquility and breathability. I focused on a vertical, mobile-friendly layout, acknowledging that most guests would access this menu via their phones during their stay.
Key Features Included:
- Interactive UX: Designed as an interactive PDF with clickable selection toggles, allowing guests to mentally “build” their wellness package before reaching out for a consultation.
- Unified Branding: A seamless co-branding exercise between the Finca La Morera estate and the Respire wellness concept, using consistent gold-leaf typography and minimalist iconography (like the “Lungs” emblem).
- Atmospheric Imagery: Utilized golden-hour photography to evoke a sense of grounding and “home,” aligning with the copy’s core message: “Bring your breath back home.”
- Streamlined Pricing: A clean, organized pricing table that categorizes single sessions versus value-driven “Wellness Packages,” encouraging longer-term bookings.
The Result
A functional, elegant digital concierge tool that elevates the guest experience. It transforms a standard price list into an invitation for a sensory journey, reinforcing the finca’s position as a holistic sanctuary in Ronda.
- Wellness brand design
- Interactive PDF service menu
- Yoga retreat marketing materials
- Luxury hospitality graphic design
