Finca La Morera Website Design and Development

Objectives

• Design a clean, minimal aesthetic that highlights the property’s charm.

• Develop a responsive, fully editable WordPress site for long-term client use.

• Integrate a custom booking system with availability checks and iCal sync.

• Set up front-end property submission features (for events or guest inquiries).

• Connect the website to a CRM for automated lead management and guest communication.

My Role

• UI/UX Design: Designed an intuitive interface with emphasis on imagery, clarity, and conversion.

• WordPress Development: Custom theme development using best practices and performance optimization.

• Booking Integration: Implemented a flexible booking engine with iCal two-way sync for external platforms like Airbnb and Booking.com.

• Front-End Submission: Built a user-friendly form for guests or staff to submit inquiries, events, or property updates directly from the site.

• CRM Integration: Connected the site to a CRM (e.g., HubSpot, Zoho, Mailchimp CRM) to automate email flows and lead capture.

• Multilingual Support: Enabled translation-ready infrastructure for future language expansion.

Key Features

• Custom WordPress Theme: Lightweight, SEO-optimized, and tailored to brand identity.

• Integrated Booking System: With calendar management, dynamic availability, pricing, and optional iCal sync with third-party platforms.

• Responsive Design: Optimized for mobile, tablet, and desktop experiences.

• Front-End Submissions: Allowing non-technical users to contribute listings or event data securely.

• CRM & Email Automation: For efficient guest follow-up, marketing, and lead nurturing.

• Image-First Layout: Emphasis on large-scale visuals, galleries, and clean typography.

Technologies Used

• WordPress (Custom Theme)

• Advanced Custom Fields (ACF)

• WP Booking System / Motopress / Custom Booking Logic

• iCal Calendar Sync

• Mailchimp / HubSpot / FluentCRM (depending on chosen CRM)

• WPML or Polylang (if multilingual)

• Custom JS, PHP, HTML/CSS

• Google Analytics & SEO Tools