SEO

Our Search Engine Marketing Services include On-Page SEO, Pay Per Click, Email Marketing Solutions, Tracking & Reporting, and much more.

Choose an SEO partner

Marbella - Malaga - Spain

Regardless of the size, the companies that win in the search will reap huge benefits. However, although SEO is technical, it is not an exact science, and it takes time to show the results (anyone who tells you otherwise is lying). Our highly skilled online marketing team work to increase your conversions, repeat traffic, and expand your online visibility.

People oriented SEO - Search Engine Optimization

People oriented.

A good SEO (Search Engine Optimization) agency naturally lives and breathes technical things, but in the end it is people who do business with you, not robots. Your search marketing team should care about customer experience.

Keep up with the SEO changes

Keep up with the changes.

SEO changes quickly. New challenges have always existed, from algorithm changes to the impact of speech. An institution that has not changed their methods in 3 years is hopelessly disconnected. A great SEO agency is always evolving.

SEO Clear communication

Clear communication.

Google's algorithm is very complicated. SEO decisions usually involve weighing pros and cons. Therefore, it is important that your Search Engine Optimization partner can explain their recommendations clearly and transparently.

What is SEO?

Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic from a search engine to a website or web page. The goal of SEO is free traffic (called “natural” or “organic” results), not direct traffic or paid traffic. Unpaid traffic may come from different types of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

How search engines work?

As an Internet marketing strategy, SEO considers how search engines work, computer programming algorithms that determine search engine behavior, what people search for, the actual search terms or keywords entered into search engines, and which search engines the target audience prefers. Perform SEO because when the website ranks higher on the search engine results page (SERP), the website will receive more visitors from the search engine. These visitors may then be converted into customers.

What are the types of SEO?

On-page SEO

Anything on your web pages – Blog posts, product copy, website copy, images ALT tag and titles.

Off-page SEO

Anything which happens away from your website that helps with your SEO Strategy- Backlinks.

Technical SEO

Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

Our SEO process

SEO Strategy

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. Our SEO strategy may be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.

Technical Optimization

If we’re building your website, we ensure technical SEO is baked into the process – review of wireframes and mockups, redirects, and other optimizations a great site needs. If we’re partnering with you for the long term, we’ll make ongoing SEO improvements, from technical tweaks to optimizations to newly added pages.

SEO Audit

If we’re working with you for the first time, we start by assessing the site’s current profile. We look at metrics such as keyword rankings and organic traffic, setting a baseline to measure performance. Our comprehensive audits address code, site and page structure, content, and backlink profile, identifying opportunities and setting out a blueprint for future work.

Organic Marketing

We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about. As a result, your team may feature a roster of organic marketing talent spanning content, influencer, and digital PR. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found.

Keyword Research

Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms. Just as importantly, the keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

Measurement

We report regularly – usually monthly – on what we’ve achieved. We don’t chase vanity metrics or industrial quantities of backlinks. We don’t hide the fact that SEO takes time to work, but we hold ourselves to metrics that show brand lift or make a measurable impact on business results.

We use SEO to build trust with your audience

We embed your brand in the search engines they trust, with the keywords and terms they’re searching for.
And we’re very good at this.
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